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2008 Mercury Mariner, No Ordinary Mariner
By Jenny McLane
The latest versions of Mercury Mariner and Mariner hybrid are
introduced to a new level of sophistication. The automaker, which was established to fill the gaps
between Ford and Lincoln, has added eloquence and style to Mariner. The vehicle was unveiled at
the 36th annual South Florida International Auto Show in Miami last month.
"The 2008 Mercury Mariner is part of a very aggressive new product plan that will see 70 percent
of our Ford, Lincoln and Mercury products either new or significantly freshened by the end of 2008,"
says Cisco Codina, group vice president, marketing, sales and service for Ford in North America.
The automaker, which was named after the fleet-footed winged Roman god, has significantly
updated Mariner. In fact, in its 2008 version, Mariner features all-new interior, sheet metal, refined
driving dynamics, complete safety package and a quieter ride. It also features fresh and remarkable
design cues, outstanding waterfall grille, higher beltline, modernized materials in and out, and
new-fangled ice blue interior lighting cues. These teasing additions and modifications made Mariner
far from what has been launched previously. Some enthusiasts
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are saying that the new Mariner is no
longer an ordinary Mariner but there is something more in the package that is worth having.
As mentioned, there are a number of alterations and improvements made to Mariner however
there are features that have been retained to save the enigma of the past Mariners. Among those
features are fuel-efficiency, fun-to-drive feel and maneuverability. These features are focal elements
of a small SUV vehicle. Despite significant changes, Mariner will continue to serve the purpose of a
small SUV like good towing and cargo capacity, commanding seating position, and the efficiency of a
4-wheel-drive.
There were nearly 50 cars on display at the Miami auto show. Mercury, Lincoln and Ford are
some of the largest at the show. Aside from Mercury Mariner, other cars who stole the attention of the
crowd were 2007 Ford Fusion, Lincoln Navigator, 2007 Ford Expedition, 2007 Lincoln MKZ and MKX
and 2008 Ford Super Duty.
About the Author
Jenny McLane is a 36 year old native of Iowa and has a knack for research on cars and anything
and everything about it. She works full time as a Market Analyst for one of the leading car parts
suppliers in the country today.
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